Sustainability
Sustainability is our craft.
Not a marketing category we discovered in 2020. The core of what we’ve been doing since 1997 — taking objects headed for landfill and giving them a second life that people want to keep.
Real upcycling. Not the marketing word.
Every year, India throws away hundreds of millions of glass bottles — wine, spirit, beer, sparkling water. A small fraction gets recycled (melted down for new glass). Most goes to landfill. The energy required to melt and remake glass is enormous. Most of it is never used again because the labels, coatings, and mixed-tint glass make industrial recycling uneconomical for lower-value bottles.
Upcycling changes the equation. By preserving the bottle’s form and turning it into a functional object — a lamp, a planter, a tumbler, a serving platter — we skip the melt-and-remake step entirely. We use no additional energy to remake the glass. We keep the bottle’s original identity, labels, and craft heritage intact. And we produce an object with a decades-long useful life instead of a moment’s recycled utility.
This is what “sustainable” means, materially: less energy, less waste, longer-lived objects. Not a leaf logo on a mass-produced product. Not marketing copy with the words “eco-friendly” in front of everything. Real, measurable, verifiable upcycling.
The numbers
What our craft actually saves.
Since 1997, before ‘sustainable’ was a marketing category.
Estimated total across studio history — verified by donor collection records.
Every finished piece uses only recycled donor bottles. No industrial glass, ever.
Under 0.4% breakage in cutting and finishing. Almost every donor bottle becomes a finished piece.
Note: Numbers based on internal studio records. Independent verification available on request for procurement teams and ESG reporting.
Our approach
How the process actually works.
Sourcing donor bottles
We collect used bottles through a network of partner bars, hotels, restaurants, event venues, and community collection programs across Gujarat and neighbouring states. Every donor bottle is inspected on arrival and quality-graded before entering production.
Cleaning & preparation
Bottles are washed, de-labeled where required, and sorted by type, tint, and design potential. Water usage is kept low with a closed-loop cleaning system. Removed labels are separated for paper recycling where feasible.
Cutting & finishing
Diamond-wheel cutting produces clean cross-sections. Edges are ground, chamfered, and polished across three finishing stages until safe to touch and consistent across a batch. No chemicals, no acid etching, no water waste beyond cutting-wheel cooling.
Assembly & packaging
Depending on the piece, we add lighting hardware, painting, or hand-glazing. Final packaging uses recycled cardboard, minimal plastic, and biodegradable wood-wool for cushioning. Custom packaging follows the same standards.
Certifications & standards
What we can verify.
MSME Registered
Registered under India’s Ministry of Micro, Small & Medium Enterprises. GST compliant. Full invoicing and tax documentation.
Waste-diversion partnerships
Formal collection partnerships with local bars and hospitality partners. Documentation available for corporate ESG reporting and CSR sourcing standards.
Chemical-free finishing
No acids, no chemical etching, no lead-based paints, no heavy metals. Water-based glazes only. Full material declarations available for hospitality specifications.
SOURCING FOR YOUR PROGRAMME
Sourcing for a sustainability programme?
We provide waste-diversion metrics, material declarations, and CSR-friendly documentation for hospitality and corporate procurement teams.